Go Back to School on LinkedIn: 5 Tips to Refresh Your LinkedIn Profile
So maybe you sent your youngster off with a new backpack and a thermos. Maybe you shipped your college student off with a few huge suitcases. For you, however, it’s time to get back to the matter at hand – succeeding at work (or finding work) and letting social media help you.
Now is the time to embrace
new opportunities to learn, to network, and to make new connections. All
with just a few changes and updates to your LinkedIn profile.
Here are five things
you can do – all while you drink your morning coffee or sit on a conference
call – to get your LinkedIn profile ready to make the grade.
1) Your profile should be a dynamic digital representation of who you are in your professional world. That means
it needs to change, grow and develop with you. Why not take a few minutes to
refresh your profile, add new positions, interests, even work and volunteer
affiliations? Finally, add a short personal statement – two sentences –
on your “vision for success” for your organization or your role as a co-worker.
2) Do a Keyword/Search Engine Optimization makeover. Industry “buzz words” change. New areas
in your field of expertise demand more attention. Even some long-held terms and
concepts fall out of favor. You don’t want your profile to be the tweed
jacket with elbow patches in a business casual world. Today, update your
profile to show you are staying current in your field. The question to
ask: when people put in key search terms for your job or industry, will your
profile pop up?
3) Brag, even just a little. LinkedIn has added many new categories for your
personal profile. Don’t be shy. Add in your honors, awards, certifications,
projects, publications, and more. Use links if your work is posted in industry
journals or on your company’s website.
4) Help LinkedIn help you!
LinkedIn now has a pop-up feature that walks you through your own profile.
It asks if each item is accurate. It suggests more things you
“could” add to your profile. In addition, LinkedIn is always suggesting
more and more people you may want to be linked with. Doing your LinkedIn
homework has never been easier. Just a few minutes of collaborating with
the site's proactive help system will keep your profile current and will help
you expand your reach.
5) Share the LOVE! Write a recommendation. Write a few. A
great way to help a connection and to have your profile to be seen by someone
else’s entire network is to write a recommendation for a trusted colleague.
This creates goodwill. It positions you as an expert, and a
generous one at that. Finally, writing recommendations for people outside
of your own industry (partners, friends, vendors, etc.) helps your name to be
seen far outside of your usual network.
Going back to school on
your LinkedIn profile doesn’t require writing a term paper. Think of it
as scanning the Cliff Notes and still passing the test with flying
colors.
Ana-Marie Jones
www.LinkedIn.com/in/MsDuctTape ~www.Twitter.com/MsDuctTapewww.CARDcanhelp.org ~www.Twitter.com/CARDcanhelp ~www.Facebook.com/CARDcanhelp
Dan Cohen
http://twitter.com/dcstpaul /www.facebook.com/FCPCommunicationswww.linkedin.com/in/dancohenfullcourtpress
See Social Media Trainings at: www.slideshare.net/dcstpaul
Labels: linkedin, social media
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