The November meeting of the Oakland Chamber’s Non-Profit
Roundtable was all about realizing the FUN in fundraising and communications.
Co-chair Âna-Marie Jones began the meeting with Roundtable
favorite Empowered Introduction – The
Candy Calling Card.
Attendees were encouraged to select a piece of candy
(Hershey’s kiss, peppermints, Butterfinger, gum, chocolate gold coins, etc.)
from a basket, and then introduce themselves, and end with how this candy is
reflective of their organization. The responses were varied, clever and apropos
to their organizations. For example, a youth services representative selected a
toffee candy, noting that his clients’ faced issues that are sometimes hard,
chewy and difficult. Another participant picked a Baby Ruth, and shared that
his organization was not like others – they were much nuttier!
The candy choices and answers were diverse, interesting
and sometimes quite funny or insightful, and each one created a greater sense
of the organization.
The exercise concluded with the encouragement to: 1) go
through the candy aisle of a store, randomly select different pieces of candy,
and think about how each could be used to help you share about your
organization; 2) share the exercise at your next staff meeting to test everyone’s
wit and knowledge, and flex their ability to craft an empowering story about
your organization; and 3) remember that having a tasty treat to offer at events,
or to leave as your calling card, is a great way to extend your reach and
increase recognition!
Give
It a Shot! As many organizations staff booths and tables at fairs
and community events, a question to ask is what do you have that draws people
to your table – giveaways, games, balloons? Roundtable members tried the “Give
it a Shot” exercise in which each person describes how s/he would use a shot
glass at a booth or tabling event. A health center representative chose
pomegranate juice, because it gives you a boost, is good for you, and helps you
live longer. Another representative would fill the shot glass with seeds,
noting that seeds represent how a community can grow and also results in beautiful
flowers. CARD staffers would use it to show how the smallest safety items can
make the biggest difference.
An
Opportunity for Nonprofits! Another fun opportunity for non-profits and
individuals who want to support a specific organization is to participate in
the annual Oakland Running Festival. Longtime Chamber member Gene Brtalik, the
Festival’s coordinator, shared with attendees the fun of the festival and the
options for using this all-community event to stay healthy, raise funds and
engage the community.
Wouldn’t “We saw you at the
Oakland Running Festival” be a great introduction?
The Festival offers several options in its 2014 Charity Affiliation
Program, including promotional packages for groups of “fundraising” runners and
staffing a water stop. Another option is to simply group along the festival
route in branded apparel (t-shirts, for example) to cheer on the runners.
The Oakland Running Festival is organized by Corrigan Sports, will be
held on Sunday, March 23, 2014, and anticipates having 10,000 runners. If you
have more questions or want more information, go to the website (www.oaklandmarathon.com) or
contact Gene Brtalik (gene@corrigansports.com).
Making the
Ask! In our Roundtable’s ongoing pursuit for participating organizations to
continue to strengthen and increase their fundraising capacity, co-chair Jerry
Metzker led attendees in an activity to increase individuals’ comfort level in
asking for support. This activity divided participants in two groups. Each
member of the first group was given a card with an “ask” for a small item on it.
The members of the second group were each given an item (that was going to be
requested). Then, both groups were instructed to match up. Sometimes the
object-holder responded to the request with a question, such as “how will this
help you?” or “how many do you need?” Through the asking individuals heard “no”
frequently, they were not dissuaded from their task, because they knew that
they were asking the wrong person for the wrong item. To achieve success—get
what they wanted—they needed to ask the person that had what they were asking
for. Asking for donations or funding requires a similar process.
Most
Memorable Fundraiser! We concluded the meeting with a facilitated conversation,
where each member shared their personal or professional experiences of
fundraisers that were particularly memorable. While outstanding auctioneers were high on the
list, fundraisers that seem organic to the organization were also very well-received.
Ana-Marie shared about the fundraiser
for Impact Bay Area (http://www.impactbayarea.org) where beyond the silent auction and a delicious food spread,
graduates of the full-contact self-defense program shared how it had changed
their lives, and several graduates were able to demonstrate their powerful
skills – both physical and verbal – on the well-padded instructors. Just witnessing the demonstrations left
people feeling more confident.
* * * * *
* * *
The next Oakland Chamber Non-Profit
Roundtable meeting will be held on Tuesday, December 17, 2013, from 2:30-4:30pm
in the Chamber Boardroom. Please join us in our annual year-end celebration to
enjoy each other’s hospitality, Jerry’s amazing cookies and saying farewell to
2013.
Contacts:
Co-Chair Âna-Marie Jones, Executive Director of CARD
(AMJ@CARDcanhelp.org)
Co-Chair Jerry Metzker, Development & Marketing
Manager of Biotech Partners (jmetzker@biotechpartners.org)
Labels: Corrigan Sports, fundraising, Impact Bay Area, non-profit roundtable, Oakland Running Festival, The Candy Calling Card